Monday, November 2, 2015

Project- World of Advertisements.

Design Situation.


Statement of Inquiry: Advertisements as a form of communication have evolved through time and space to influence audience's perspective.

I am a student of Technology. As a part of the 1st term in MYP (Year 7) we are using a software called: DTP. (Desktop Publishing). Desktop Publishing allows people around the world to create unique flyers, posters, newsletters, magazines, brochures both for real-life purposes/for people who are advertising products or for school purposes.

As a part of the MYP Project I have decided to make a Flyer on the Cricket Club.

The reason I am willing to make a flyer on the Cricket Club is because, there are people who cannot play Cricket as there are not enough Cricket Academies and that there is no place for them to play Cricket. Well the Cricket Club will be there to allow you play Cricket and even improve your skills. I have a friend of mine named Ali and he said that the advert would be useful to children from: 10-15 years of age. I am also agreeing with this suggestion and say it should be for this age group.

The report to my Client.


Target Audience: Children (10-15 yrs.):  is because children who watch, keep track of the scores and have a passion for Cricket will want to be playing it and want to improve their skills as well. (Like some friends I know). Like me, I would like to bat on and on against spin bowlers and make a mark as their idols (Sachin, MS Dhoni, Virat Kohli, Kumar Sangakara, etc.) I will be making a flyer to go around the community (or maybe further.) My strength in DTP is that I know how to make an advert look good, and, my strengths in Video Editing Software is that I know what to put in it, I know what to cut out and I know what are the best effects for certain videos. The software that I am us for making this flyer is DTP. I am going to use it because, I am learning and developing my skills in it so that means I will be able to work well with it. The highlight of my flyer will be the information in it as it will stand out well. The flyer should take about 15-20 minutes.  

References.

  • https://fbcdn-photos-d-a.akamaihd.net/hphotos-ak-prn2/v/t1.0-0/s526x395/1234723_630820643605448_1518098720_n.jpg?oh=e95fe72c08ab89e656d85810b3203a30&oe=56CF7215&__gda__=1456512764_c522cdfe333a939e34d6acf479704463  
  • http://www.cricdirect.com/assets/media/advs/186000.gif 
  • http://www.inrivid.com/wp-content/uploads/Cricket_Coaching_Camp-682x1024.jpg

8/12/2015.

I had done a Flyer on the Cricket Club and it looks very nice.



I started with making the title: What a drive to Glory! The second thing I did was, the Cricketer in the middle by tracing a shot that was being played by Sachin Tendulkar, off the Internet. Then I started making the labels and the offers. Later I gave the details that were required (the contact, the address, etc). Finally I put in the line (in cricket called the Crease.) and the green for the grass. 
I feel I could have improved my advertisement by adding more circles, instead of having lots of weird stars because that would have made it less aggressive and more calm and neat. Plus I could have added a little more color to it, to make it more colorful. 
But otherwise, I think this is my best work done in ICT/Digital Design. 


12/15/2015. 

I have done a reflection on the advertisement that I had drawn. (Advert is at the top). To this, I have made a table that contains certain requirements and checking if those requirements were met not met or somewhat met.Below is the table that reflects on advert. 

I am proud to say that I am have nearly everything in my advert. As I said in my last talk about my last talk, this must be my best work in advertising. 

In home (after coming back from School) I had 3 things to do in 1 day: A peer Evaluation and Reflection, A Self Evaluation and a Final Reflection. 

I had to Peer Evaluate with a girl named Lina. We did this by looking at each other's blogs at Evaluated them using a table Miss Vena had provided us. Using that, I filled out the table and sent it to Lina by her Gmail account. Below is the table that Ms. Vena had provided us.



I have put a tick if she has done the requirement and then next to that, the peer evaluation/ the description. Under that says how my peer could have improved and also what was good about it. I am happy that I have reflected on her Blog as it was well filled out. And I feel I have reflected well on how, I evaluated Lina's Work. 

The table above talks is showing the table that SHE used to evaluate me and it says that I got everything. This makes me feel that I am doing very well with my Blogger and that I not falling behind which, makes me very happy and, it is boosting my confidence. But it does say for me to add description so, I will try working on that.

Now, is the Self Evaluation.
I feel I did very well throughout this term in the Advertisements Unit. I feel I am going to have more fun on the other units coming up (like coding and the TECH FAIR!(Our principal will be there!!!)) I feel I could make myself better though by, making doing all my work without any stress or problem because I was having stress about doing this unit. I can try to trust myself because, I kept asking questions to clarify what ever the ICT teacher had explained to the class. (This by the way, annoys the teacher.)  I also I could have make my advert more colorful and more interesting.

The Final Evaluation.
My strengths are a lot, they are:
  • I am able to type to at a good speed when I am well focused. 
  • I am able to stay in focus (not every occasion though). 
  • I am smart with technology and have lots of experience. 
  • Once I get started with something, I can then move on faster with less amount queries.  
  • I can take certain situations very seriously.

But there is a lot weaknesses inside me. They are:
  • I am can pretty chatty and when I do start chatting, I stop and then keep going.
  • An average amount of times, I can't finish my work whether I came during the class or the break times.  
  • I can also get the wrong information given or maybe there not be enough words that were asked for. 
  • Sometimes I am really can't submit my work at the date required. 
  • I do go to detentions, if the teacher is upset with us.
  • I feel I could try to manage time more better by focusing harder and doing work more faster.  
I feel I could try to manage time more better by focusing harder and doing work more faster. I feel very disappointed with the way I keep having to do my work at home and not do it in class. This not only in Digital Design but, also in other subjects (Eg: Arabic, Digital Design, Geography, etc). 
I feel I could improve my making my advertisement more eye-catching, and instead of having all of them as aggressive stars I could more circles. Otherwise I am proud of that piece of work that I had successfully completed. I feel that my advertisement will very good and, if I know this school well, most of the entire school (all of  Primary, Secondary school and High School) are Indians and this will lead to the fact that a lot of people will want to play Cricket. Even if they are not Indian, there a lot people that would want to play Cricket.

Now that I have finished my reflections, I feel that the next terms are going to really test my calmness, ability to work and the ability to enjoy a subject. Also, now that I have finished typing my work down, I feel I have accomplished something very good. I would like to say many thanks to Miss Veena for all her help and effort to help me get past my FIRST TERM OF HIGH SCHOOL! :)

Monday, October 12, 2015

The World Of Advertisements


Factors to be considered when creating advertisements.

Audience
The audience is a group of people that are seeing the advert. The audience is one of the key elements of making a spectacular advertisement. If you know your audience then you will know how to make your ad. For example: If you are presenting to adults, maybe, you can apply the affects of how it will benefit their children.  

Psychology

An advertisement must be able to change the feeling/emotions of 
the audience. If the person might sees your ad ,then, he/she must feel scared or maybe cheerful. There is an ad where they were influencing people to join the army by putting a picture of Hitler trying to take over the Earth. As a result, people felt scared. Or, another example, if a kid watches a funny advertisement then he/she will appreciate the advert and probably want to buy your product. 


Regional Culture.
The language of the advertisement should be appropriate of the country's, which it is advertised in, language and culture. So it would make sense to send a advert to Japan when, in England it means "Coke" but, in Japan it means "Poop". 

Be Creative.

Think about a way that you can of anything and then try warp a way to make it what you are advertising.
The Mercedes did an ad where, in the hare and the tortoise, the tortoise won by driving in a Mercedes AMG.



Associate an Advert to each of the following: 

Fear: 

 







Q: What comes to your mind when you see this advert?

A: I think of, when I might get heart disease. This develops a little fear in me.


Q: What is unique about this advert?
A: It does not require too much work yet, it makes me fear about eating junk food. 

Q: To what type of an advert can it relate to?
A: As I have, smartly, done I put this under FEAR. 

Q: Why is it related to that and give your explanation for this?
A: This is fear because, it makes us afraid of have Heart Disease. Especially because, at the end of the poster it is written, "Don't be the next victim."


Hype: 



Q: What comes to your mind when you see this advert?

A: It makes me want to go to Gitex and get whatever is on sale,especially, the gold!

Q:What is unique about this advert?
A: It has really big font and it is able to fit all of it on one page.

Q: To what type of an advert can it relate to?
A: This is a HYPE.

Q:Why is it related to that and give your explanation for this?
A: This is Hype because it has big font words that are saying: "Win!"and "Hurry!" and etc. 


Testimonials and endorsements. 


Q: What comes to your mind when you see this advert?

A: That Ms Dhoni (The captain of the Indian Cricket Team) is uses it a lot, that is why he is on the box, and that is why win alot of Cricket matches. 


Q: What is unique about this advert?
A: It has the signatures of the famous players when they show both the boxes, and 1 box has Dhoni's face and Kohli's (a famous Cricket player) face.

Q: To what type of an advert can it relate to?
A: It can relate to: Testimonials and endorsements. 

Q: Why is it related to this and give your explanation?
A: It goes under this because, it has Dhoni and Kohli in the advertisements and both of them are famous Cricket players. 


Humor. 

 

Q: What comes to your mind when you see this advert?
A: I wonder who that person is looking at that Mercedes car. I also wonder why they are putting the engine inside the car and what engine it is.

Q:What is unique about this advert?
A: The advertisement has the actual engine of the Mercedes car they are applying, as you can see inside this photo. Also it is related to the hare and the tortoise. (Will be explained in the next question).

Q: To what type of an advert can it relate to?
A: I have related this to humor. 

Q: Why is it related to this and give your explanation?
A: The reason for this is actually, I have already seen this advertisement. It has the Hare and Tortoise tale related to the advert. Some parts of the advert change , like, instead of the hare sleeping, he his playing cards with his friends. Another example is, the tortoise wins by, going to the Mercedes factory and finds this car (the one in the photo) and wins the race in that. That was one of the most memorable adverts for me.

Must-Have.




Q: What comes to your mind when you see this advert?
A: That a person is having his breakfast with Nutella and juice.

Q:What is unique about this advert?
A: It looked like it was very easy to make and that it has only one line that makes a big impact on the audience. 



Q: To what type of an advert can it relate to?
A: This has gone under Must-Have.

Q: Why is it related to this and give your explanation?
A: This is related to Must-Have because, it is showing me that if I have it then I will have a better breakfast. This makes it so that people will have a better day with a good breakfast.



Claim:


Q: What comes to your mind when you see this advert?
A: That a person has become more fairer and is now with less wrinkles.

Q: What is unique about this advert?
A: It shows a great difference when the person used the cream, this shows that the products effect will be very big and effective.

Q: To what type of an advert can you relate it to?
A: This is a Claim Advert.

Q: Why is it related to this and give your explanation?
A: This is related to claim because, claim means to show how the product works or help you, this ad shows the that it makes you lose wrinkles and makes you look younger.

Sense Appeal:


Q: What come to your mind when you see this advert?
A: I think on how stomach-filling the Big Meal is going to be. 

Q: What is unique about this advert?
A: The advert is making me really want to go to McDonalds and order The Big Meal.

Q: To what type of an advert can you relate it to?
A: This is a sense appeal advertisement.

Q: Why is it related to that and give your explanation.
A: The advert makes my eyes convince me that it will fill my stomach, my mouth is making me want to eat it.


References:




TUESDAY/27th/OCTOBER/2015.









MY POSTER REFLECTION FOR METHODS OF ADVERTISEMENTS

10/11/2015.

My reflection on what I learned.

I have learned how to tell apart from a good and a bad advertisement. I also learned what a good advertisement to be considered good. 
Me and my partner, Ali, were given 2 photos and we were supposed to tell which one was a good advert and which one was the bad advert.We did that in a snap. The picture on the right was on Coca-Cola and another one didn't even tell which brand they were. That is what made it so easy. 
After that, the teacher started going over the advertisements that were covered by the other students (and ours). We as a class were starting to tell apart which was a good ad and which was not. 

As I have told you, I have learned what a good advert needs. I learned this because, I know there will be an advertisement that must be by us through Desktop Publishing. I did it by collaborating with my friend, the teacher and the class as we all looked at the advertisements.


 This is my Flyer on Dubai Cares. I have applied the answers to the following questions: 1. Who they are, What they have done and if the audience can help Dubai Cares.

Wednesday, September 30, 2015

Introduction to Digital Design Class







My reflection on my last Digital Design Class.



My name is Azaan. I am a student and that this why I like Digital Design. 

 I like Digital Design (ICT) because I am good at it and that it is really fun typing and working on a laptop.

My class, 7BB, and I was working on making a CD disk cover design and it was quite fun. We went into Microsoft Publisher 2010. We opened up a disk formatted paper and put circles on the dotted lines from shapes. Then we were allowed to put any photo of our choice on the disk cover. I decided to put my favorite game (on tablet/IPad,)Monster Legends. I enjoyed it and feel I am going to have alot of fun on this first unit and first PROJECT! :)

This is the CD I made.


  1. First you must go Microsoft Publisher and go to labels.
  2. You then must scroll down till you find a CD that is covered with dots (as the outline).(There will be 2, use the biggest inner circle of the CD).
  3. Click on it and you will find a button called "Create" under the preview. Press it.
  4. You are now supposed to have it on your screen. 
  5. Cover up the dots by going to Insert, Shape and then select an Oval.
  6. Drag the oval onto the dots and make sure the Oval is big enough to cover the Dots.
  7. Finally, right click on your mouse onto the CD and you should find a bucket. 
  8. Apply the picture you want to put on your CD and you will find it on your CD.
  9. Enjoy your Epic CD! :)



I enjoyed making this CD as it was very easy to make and I was allowed to put whatever I want. (Of course, I couldn't put bad images on it). I enjoyed that lesson and I am sure you will too.

:)